An SEO expert, also known as an SEO specialist is someone that optimises a website in order to achieve higher organic search engine rankings. To put this into simpler terms, it is an individual who knows how to get more traffic to your website from search engines. There is a list of practices and tools that you can use to help determine and improve your websites current SEO status. An SEO specialist will know how to interpret and use this data to help improve your website in terms of SEO. Organic rankings and website traffic are a great way to increase traffic and potential customers for your website, without the need for paid advertisements.
Technical SEO Audit
One way to check the “technical quality” of your website in terms of SEO is to conduct a Technical Audit. Here you can highlight all the possible issues that are affecting your sites organic rankings.
What is a Technical SEO Audit?
Technical SEO helps your website to perform better in organic rankings. You want to ensure that your website ranks high in the search engine result pages on google. Due to the constant changes to Google’s algorithm, it’s not as easy as it used to be to manipulate its bots.§ The days of simple keyword stuffing and backlinking from micro-sites are gone. You need to keep up with the latest technical strategies and developments.
A Technical SEO Audit involves crawling and analysing your site to determine its current SEO performance. Once this is determined, an SEO specialist will crawl all the issues on your website such as missing meta information and broken links and devise a plan to fix them. They will also look into what content and features they can add to your website to improve rankings and overall user experience.
Once all the potential issues on your website have been identified, it’s time to work towards resolving them. This can sometimes involve some technical procedures such as adding code to your website or changing its theme and navigation. SEO done wrong can cause more potential harm to your website and its rankings, so it’s always best to consult an SEO expert if you are unsure.
Here at Get Found, our SEO experts have a wide range of high-quality experience in all aspects of SEO optimisation. We have greatly improved organic rankings for our clients, leading to a boom in sales or inquiries. We will complete a Technical Audit on your website and rank needed optimisation in high, medium and low priority. This helps us to improve your website’s rankings as quickly as possible. For help with your websites on-site and off-site SEO, contact Get Found today.