The aesthetics marketing agency for UK clinics
We help clinics get found on Google, Maps and AI answers, and build the booking route that turns those searches into consultations, inside UK advertising rules.
“lip filler near me” is searched about 9,900 times a month in the UK, according to Google’s Keyword Planner.
Google’s map of local clinics showed on 12 of our 14 Birmingham phone searches, above the first website result, which started 1.5 screens down on the median search.
Google showed an AI Overview for 3 of the 14 searches, and all 4 of the answers named specific clinics.
Ads for cosmetic treatments mustn’t be aimed at under-18s, and Botox can’t be advertised to the public at all. We build every campaign around that.
Tatiana Grecu, founder of Kind Aesthetics & Wellness, on working with us.
Clinics that have worked with Get-Found
What aesthetics marketing is.
Aesthetics marketing is how a clinic gets found, trusted and booked by people looking for the treatments it offers.
For an aesthetic clinic that means Google Maps, reviews, treatment pages, AI answers, ads and social media, all inside rules that stop you advertising Botox to the public. Here’s an example: a skin clinic keeps its Google Business Profile complete with prices and a booking link, publishes a page for each treatment written with the practitioner who carries it out, asks every client for a review, and promotes consultations rather than prescription-only injectables.
Follow a client from search to booking
They search for the treatment
In the UK, “lip filler near me” and “hydrafacial near me” are each searched about 9,900 times a month, and “microneedling near me” about 8,100, according to Google’s Keyword Planner. It shows no figure at all for “botox near me”.
What we do: A page for each treatment you offer, a complete Google Business Profile, and ads on the treatments you’re allowed to promote.
They look at the map first
In our 14 Birmingham searches on 14 October 2026, Google’s map of local clinics showed on 12 of the 14 phone results, each clinic with its star rating and number of reviews. On the median search, the first website result started 1.5 screens down.
What we do: Your profile kept complete and current: categories, photos, services with prices, opening hours, a booking link and a review request after every treatment.
Some get an AI answer instead
Google showed an AI Overview for 3 of the 14 searches, and all 4 of the answers named specific clinics. For “microneedling near me” it listed seven clinics with their ratings and addresses, and prices for four of them. One was Kind Aesthetics & Wellness, a client of ours, with 12 reviews to the hundreds some of the others had, and the answer’s sources included two booking platforms.
What we do: The same name, address, prices and booking details on your website, your Google profile and the booking platforms, so AI answers get your clinic right.
Then they book a consultation
For anything prescription-only, the consultation is what you can promote. The ASA’s advice is to promote the consultation itself, rather than the product, and that’s where the treatment decision belongs.
What we do: Booking that works on a phone, enquiries answered quickly, and recall messages timed to each treatment so clients come back.
What clients see when they search.
On 14 October 2026 we checked 14 searches in Birmingham, on a phone and on a computer. Google’s map of local clinics came before the first website result on 12 of the 14 phones.
Pick a search to see the phone result
- Searches a month in the UK
- 9,900
- First website on a phone
- 1.7 screens down
- Above it, in order
- Map of local clinics · AI Overview · People also ask
- AI Overview
- Phone: yes, naming clinics. Computer: no.
- Ads
- Phone: none. Computer: none.
- checks showed Google’s map of local clinics
- 25 of 28
- 14 searches, on a phone and a computer
- down a phone to the first website result, the median across our searches
- 1.5 screens
- between 0.6 and 2.0 screens
- searches showed an AI Overview
- 3 of 14
- on a phone, a computer or both
- AI answers named specific clinics
- 4 of 4
- of the answers we could read
All 14 searches in a table
| Search | Searches a month | Map (phone, computer) | AI Overview (phone, computer) | Ads (phone, computer) | First website on a phone |
|---|---|---|---|---|---|
| botox near me | No figure | Yes, yes | No, no | 0, 0 | 1.5 screens |
| lip filler near me | 9,900 | Yes, yes | Yes, no | 0, 0 | 1.7 screens |
| lip fillers birmingham | 720 | Yes, yes | No, no | 0, 0 | 1.5 screens |
| laser hair removal birmingham | 1,600 | Yes, yes | No, no | 0, 0 | 1.2 screens |
| skin clinic near me | 4,400 | Yes, yes | No, no | 0, 0 | 1.0 screens |
| aesthetic clinic near me | 3,600 | Yes, yes | No, no | 0, 2 | 1.0 screens |
| dermal fillers birmingham | 140 | Yes, yes | No, no | 0, 0 | 1.5 screens |
| hydrafacial near me | 9,900 | Yes, yes | No, no | 0, 0 | 1.4 screens |
| microneedling near me | 8,100 | No, yes | Yes, no | 0, 0 | 2.0 screens |
| chemical peel near me | 2,400 | Yes, yes | No, no | 0, 0 | 1.5 screens |
| profhilo birmingham | 90 | No, no | Yes, yes | 0, 0 | 0.6 screens |
| anti wrinkle injections birmingham | 40 | Yes, yes | No, no | 0, 0 | 1.5 screens |
| tattoo removal birmingham | 480 | Yes, yes | No, no | 0, 0 | 1.6 screens |
| skin clinic birmingham | 720 | Yes, yes | No, no | 0, 1 | 1.1 screens |
Google UK in Birmingham, one check per search on a phone (Android) and on a computer (Windows), between 11.31am and 11.39am UK time on 14 October 2026, through DataForSEO. “First website” is measured on the phone screenshot shown above, in screens of 844px. An AI Overview counts as naming clinics when its answer listed specific ones by name; each was read by hand. Ads were rare: none on a phone for any search, and on a computer 2 of the 14 searches showed them. None of the injectables searches showed an ad. Phone ads were checked against every screenshot; computer ads are as DataForSEO recorded them. Volumes are Google Ads Keyword Planner monthly averages for the UK, fetched 14 October 2026.
Everything a clinic needs to be found.
Six services, each shown on a real capture from our study day: five Google results and the CAP Code itself. Open any card for the detail.
Google Maps
Google Maps and local SEO
SEO
Treatment pages and SEO
Google Ads
Google Ads
Paid social
Facebook and Instagram ads
Websites
Websites and booking
AI answers
AI search: AEO and GEO
Client video
A Birmingham clinic, in its own words.
Kind Aesthetics & Wellness is an aesthetics and laser clinic in Birmingham’s Jewellery Quarter. Its founder, Tatiana Grecu, talks about working with us. The video has captions, and the full transcript sits under it.
“…my brand feels more professional and consistent.”
Tatiana Grecu, Founder, Kind Aesthetics & Wellness. Aesthetics and laser clinic, Birmingham.
What we did: Marketing and websites.
Read the full transcript
Hello everyone, my name is Tatiana, I’m the founder of Kind Aesthetics & Wellness and today I want to share my experience working with the marketing team. So there are two brothers, one does the branding and the other one does the marketing and creates beautiful websites. Since we started working, I have clear seen an increase in enquiries and my brand feels more professional and consistent. I have had a great support from them and been a great collaboration and what’s most important, yes I can recommend them.
“They keep us updated on trends so that we are always current and have monthly meetings with us with updates on progress and results.”
Daryll Marianne, The Face Space, dental and facial aesthetics clinics, on Google, May 2022.Read the review ›
“We’ve been working with Make Me a Brand and Get Found to market our clinic, and we couldn’t be happier with the results.”
Valeria Gerlovan, on Trustpilot, April 2026.Read the review ›
Video captions and the transcript come from the recording. Written reviews are quoted word for word, shortened to whole sentences.
The rules
What clinics can and can’t advertise.
We read eight of the pages that most often ranked in Google’s top three for “aesthetics marketing agency” and “aesthetics marketing” on 14 October 2026. Six of them never mention the ASA or the CAP Code. Pick something a clinic might want to do and read the rule that applies.
- Not allowed
“Prescription-only medicines or prescription-only medical treatments may not be advertised to the public.”
What we do: Promote the consultation instead. CAP’s own advice is that you can advertise consultations for wrinkles, including on social media, in leaflets and on your website.
Advertise Botox to the public
“Prescription-only medicines or prescription-only medical treatments may not be advertised to the public.”
What we do: Promote the consultation instead. CAP’s own advice is that you can advertise consultations for wrinkles, including on social media, in leaflets and on your website.
Say “wrinkle-relaxing” or use #beautox
Don’t mention Botox or use indirect references to it in your ads. That includes phrases like “wrinkle-relaxing treatments”, and hashtags like “#brotox” or “#beautox”.
CAP Bitesize, Botox and non-surgical cosmetic interventions ›
What we do: It applies to social posts, leaflets, posters and almost all website content, so we check captions and hashtags too, not just paid ads.
Mention Botox on your website
You can mention Botox on your website as a potential outcome of the consultation and in your price list, but only after a visitor has clicked through your consultation pages. The reference must be purely informational and never on your homepage.
CAP Bitesize, Botox and non-surgical cosmetic interventions ›
What we do: We keep it off the homepage and out of logos and testimonials, as the ASA’s advice asks, and build the page around the consultation.
Advertise dermal fillers
“You can promote: your clinic and other non-POM services, such as dermal fillers”, along with your experience and qualifications.
CAP Bitesize, Botox and non-surgical cosmetic interventions ›
What we do: Watch the wording around it. In December 2024 the ASA found an ad that set “cosmetic injections” apart from fillers, with an offer that applied only to anti-wrinkle treatments, was an indirect ad for a prescription-only medicine.
Post before-and-after photos of Botox
Before-and-after photos of Botox count as visual claims and break the rules, even with no wording at all.
CAP Bitesize, Botox and non-surgical cosmetic interventions ›
What we do: Show your clinic, your team and the consultation instead. Promotional offers on Botox aren’t allowed either.
Have an influencer or a doctor endorse Botox
“Marketers must not use health professionals or celebrities to endorse medicines.”
What we do: CAP’s advice adds that celebrities or influencers promoting Botox still counts as advertising. Influencers can promote treatments that aren’t prescription-only, but not if under-18s make up 25% or more of their audience.
Show treatment ads to under-18s
“Marketing communications for cosmetic interventions must not be directed at those aged below 18 years through the selection of media or context in which they appear.”
What we do: We set every campaign to 18 and over. Meta’s own policy says ads for cosmetic procedures must be targeted to people aged at least 18.
Take bookings without checking age
In England it’s an offence to give a botulinum toxin, or a filler injection for a cosmetic purpose, to anyone under 18. A business commits an offence too if, in the course of its business, someone other than a doctor, or a health professional acting on a doctor’s directions, gives one or is booked to give one to an under-18.
Botulinum Toxin and Cosmetic Fillers (Children) Act 2021, sections 1 and 2 ›
What we do: We add an age question to online booking. A business’s defence under the Act is that it took all reasonable precautions and exercised all due diligence.
Bid on “botox” in Google Ads
“Google restricts the use of prescription drug terms in ads, landing pages and keywords.”
Google Ads, Healthcare and medicines policy ›
What we do: On 14 October 2026, “botox near me” showed no ads in Birmingham on a phone or a computer, and Keyword Planner showed no search figure for it. Ads were rare across our study, though: none on any phone search, and none on a computer for 11 of the other 13 searches.
Plan around today’s rules staying the same
In August 2025 the government announced that Botox, lip fillers and facial dermal fillers will come under stricter oversight through a new local authority licensing system, with practitioners required to meet safety, training and insurance standards.
GOV.UK, Crackdown on unsafe cosmetic procedures to protect the public ›
What we do: The licensing power, in section 180 of the Health and Care Act 2022, covers England. When we checked GOV.UK on 14 October 2026, the latest updates were that announcement and the government’s consultation response of 7 August 2025. We couldn’t find the further consultation it said would follow early in 2026, so check the current position.
Rules read on asa.org.uk, legislation.gov.uk, gov.uk, transparency.meta.com and support.google.com on 14 October 2026. A summary to plan marketing around, not legal advice. CAP’s Copy Advice team can check an ad before it runs.
How often clients search for each treatment.
Monthly UK search estimates from Google’s Keyword Planner for the 14 searches in our study. Pick a group, then see what Google showed for any search.
- lip filler near me9,900
- lip fillers birmingham720
- dermal fillers birmingham140
- profhilo birmingham90
- anti wrinkle injections birmingham40
- botox near meNo figure
10,890 searches a month across the five with a figure. The other is hidden, so we plan it from your own enquiries.
- hydrafacial near me9,900
- microneedling near me8,100
- chemical peel near me2,400
20,400 searches a month across these three searches.
- laser hair removal birmingham1,600
- tattoo removal birmingham480
2,080 searches a month across these two searches.
- skin clinic near me4,400
- aesthetic clinic near me3,600
- skin clinic birmingham720
8,720 searches a month across these three searches.
Google Ads Keyword Planner’s “average monthly searches” for the UK, September 2025 to August 2026, fetched 14 October 2026. A “near me” figure counts every UK search for it, so one clinic’s local share is smaller.
Your first twelve weeks.
Five stages, some running side by side. Compliance comes first, because everything else is built on top of it. Move through the weeks to see what we’re doing in each.
Week 1
Compliance and visibility audit
We review every live ad, landing page and social caption against the CAP rules, then baseline where you sit in the Map Pack and organic search for the treatments you actually want more of.
Weeks 2 to 4
Fix the profile and the treatment pages
Google Business Profile rebuilt with the full service list and a working booking link. Core treatment pages rewritten with your named practitioner, their registration, real risks and aftercare, so the content stands up as health content.
Weeks 4 to 8
Turn on demand that stays live
Google and Meta campaigns structured around concerns, consultations and locations rather than anything that trips the POM rules. Creative built for the cosmetic category from the start, so it clears review instead of being appealed.
Weeks 8 to 12
Close the loop on enquiries and recall
Response times measured, missed enquiries chased, and recall sequences switched on against your real treatment intervals.
Monthly, ongoing
Report on the year, not the lead
Each review opens with bookings and repeat visits per patient, then works backwards to the channels that produced them. Rankings and impressions are inputs we track, not what the call is about.
The people on your account.
The people who’d work on your clinic. Choose a person to see what they look after.
Alex Davis
Managing Director
“We only succeed when you do. That is not a tagline, it is how we are structured.”
On your account
- Leads the agency’s strategic direction
- Owns every senior client relationship
Founded Get-Found on one rule: every pound of marketing spend must trace back to revenue.
Simran Rana
Head of Client Delivery
“SEO is a long game, but when it compounds, nothing else comes close for sustained ROI.”
On your account
- Runs the SEO work from end to end
- Audits, content and reporting
Manages the agency’s SEO delivery from end to end, from technical audits and keyword architecture to content and reporting.
Thomas Oben
Senior Account Manager
“Every pound of your ad budget should be earning its place. If it is not, we find out why and fix it.”
On your account
- Google Ads, Meta and LinkedIn campaigns
- The first person you call, and the last to sign off before anything goes live
Manages paid media across Google, Meta and LinkedIn, and is Google and Meta certified.
Hamza Amir
Technical AI Manager
“If you cannot measure it, you cannot improve it, and once it is measured cleanly, AI can improve it around the clock.”
On your account
- GA4 and Tag Manager
- Server-side events and attribution
Leads the technical and AI side of delivery: GA4, GTM, server-side events and attribution.
Andre Davis
Graphic Designer & Web Developer
“Good design is invisible. It guides people exactly where they need to go without them noticing.”
On your account
- Landing pages and websites
- Brand identities and design assets
Builds landing pages, brand identities and digital assets, from first concept to live deployment.
Pricing
Clear prices, published.
Prices exclude VAT at 20% (£1,800 and £3,000 a month with VAT), on 90-day rolling terms after the initial three months. Ad spend is separate from the fee.
Not sure which plan? Answer three questions
Clinic sites
Surgical treatments
Ads on Google or Meta
- Google Business Profile rebuild and management
- Map Pack work for your core treatment searches
- Treatment pages written for a named practitioner
- CAP compliance review of live ads and pages
- Monthly enquiry and booking reporting
- Everything in Clinic Foundations
- Google Ads and compliant Meta campaign management
- Creative built to clear the cosmetic ad category
- Enquiry follow-up and booking-flow testing
- Recall and rebooking sequences by treatment interval
- AI search visibility for ChatGPT and AI Overviews
- Per-site profiles, location pages and review pipelines
- Group reporting with a clinic-by-clinic breakdown
- Consultant-authored content and clinical sign-off workflow
- Quarterly strategy session with the clinical team
Aesthetics marketing questions, answered.
12 of 12 questions
Updated 14 October 2026.
Guides from our team.
19 August 2026, 8 min readMarketing for Hair and Beauty Salons in the UK- 19 August 2026, 8 min readMarketing for Hair and Beauty Salons in the UK
2 July 2026, 9 min readGoogle Business Profile: Complete Optimisation Guide for UK Businesses 2026
5 August 2026, 9 min readHow to Get More Google Reviews (and Why They Matter for Ranking)
11 August 2026, 9 min readInstagram Ads: A Practical UK Guide (2026)
6 August 2026, 10 min readHow Much Do Facebook Ads Cost in the UK? (2026 Guide)
7 August 2026, 10 min readSEO for Private Healthcare & Clinics: A UK Guide (2026)
Talk to an aesthetics marketing specialist.
Tell us about your clinic and we’ll arrange a free call about your treatments, your sites and the clients you want more of.
We reply to arrange a time
By phone or video, at a time that suits you.
A free call about your clinic
Your treatments, your sites and where clients come from now.
A proposal if it’s a fit
The work we’d do first and what it costs.
- Call 0121 752 9211
- hello@get-found.co.uk
- Steamhouse, Cardigan Street, Birmingham B4 7BD