What Is Electronic Commerce (E-commerce)?
E-commerce is a business model that lets firms and individuals buy and sell products and services online. E-commerce operates in all four of the following major market segments:
SEO for E-commerce websites involves the process of making your online store more visible in search engine results pages (SERPs). When people search for the products that you sell, you want to rank as highly as possible in Googles organic search results. The higher you rank the more traffic your website will receive. You can increase traffic through paid search such as PPC however, SEO costs much less and can achieve the same results if done correctly.
Usually, optimising your headings, product descriptions, internal link structure, metadata and site navigation are the starting points for E-commerce SEO. It is important to ensure your site has been optimised to give the best experience to your user. Each product you sell should have a dedicated page, designed to draw traffic from search engines.
Static non-product orientated pages are still important. Google will crawl these to search for specific ranking factors which will help your site appear higher in the SERPs. These pages usually include:
There are a few strategies that are crucial to successful E-commerce SEO, these include practices such as competitor research, keyword research and implementation and user intent. By analysing where your competitor’s websites are successful and implementing these strategies on your own, you can make sure you always up to date with the competition. This will reduce the risk of losing traffic and custom to “better” websites.
Keyword research and implementation are important for making sure you show up in your intended search results. Keyword research enables you to see how your users are searching and apply these phrases to your own website. This means that you will be seen in your customer’s search. As well as ensuring Google can crawl your website and recognise its SEO, its important to optimise your website for user experience too. A website that is hard to navigate will not keep users interested for long.
In today’s society, when a person needs a product or service, they will usually turn to the internet to source what they are looking for. Mostly, people perform Google searches. If your website does not appear in these search results, you lose critical access to qualified and interested customers. Your products having space on the internet is all well and good but doesn’t serve the right purpose if they are not ‘findable’.
E-commerce SEO provides you with a way to reach your target audience, without the need for paid advertising. Once you get users on your site, you can keep their interest by motivating calls to action and displaying your high-quality products/services and content. Here at Get Found, our SEO experts have a wide array of high-quality experience in SEO strategies for E-commerce websites. Contact us today to find out how we can help elevate your organic search traffic and custom.
We have a number of extremely satisfied clients, who have grown their audience and generated more revenue thanks to our work with them!
