What Does E-commerce SEO Involve?
Usually, optimising your headings, product descriptions, internal link structure, metadata and site navigation are the starting points for E-commerce SEO. It is important to ensure your site has been optimised to give the best experience to your user. Each product you sell should have a dedicated page, designed to draw traffic from search engines.
Static non-product orientated pages are still important. Google will crawl these to search for specific ranking factors which will help your site appear higher in the SERPs. These pages usually include:
Keyword research and implementation are important for making sure you show up in your intended search results. Keyword research enables you to see how your users are searching and apply these phrases to your own website. This means that you will be seen in your customer’s search. As well as ensuring Google can crawl your website and recognise its SEO, its important to optimise your website for user experience too. A website that is hard to navigate will not keep users interested for long.