Local citations can either positively or negatively impact local search rankings. Accuracy of listing data, quality of the platforms they are featured on, and the number of citations your business has all influence these rankings. Search engines like Google amass data about each business. If what they encounter is accurate, the search engine trusts the validity of the data, which is believed to strengthen the business’ chance of ranking well. If the data is inconsistent, the level of trust from Google is affected. This will affect your rankings.
Local citations can also negatively impact consumers if your information is inconsistent. Accurate citations help consumers discover local businesses. This can increase your web traffic and accumulate potential transactions. If your information is incorrect, consumers will be sent to the wrong place and the opportunity will be missed.
Businesses at every level, from one-person startups to major brands, are worried about rankings and web traffic, revenue and reputation. Local citations can aid your business in all three of these areas and are one of the most effective SEO strategies. For help with your businesses local citations, contact Get Found today.