Local SEO

Local SEO is all about optimising your online presence to attract more business from local searches.

What is Local SEO?

Local SEO is all about optimising your online presence to attract more business from local searches. For example, if you are a Plumber in Birmingham, and someone searches for this term, by optimising your content you will increase your chance of ranking. This will bring relevant custom from customers who are local to the area where you provide your services. This will also help you gain business status within your area. Once someone has used your services and have been impressed by you, they may tell a friend, who then may also turn into another potential local customer. Impressed customers may also leave reviews on your website or product. Not only can this help you obtain backlinks, but you can also add these reviews to your website to help improve customer trust. Consumers are more likely to go for a product or service they can see others have been impressed by, rather than one that has no customer reviews.

What is the Difference Between
SEO and Local SEO?

Local SEO is more focused on the audience near your business. It helps you to target possible customers in your community. SEO is a more generalised umbrella that encompasses local SEO. Recognising this difference, and using strategies specifically to aid your local SEO will highly benefit your business. By implementing these mentors, you can develop a better reach targeted to quality leads.

Generalised SEO is still useful for smaller businesses. Knowing the basics in SEO as well as utilising Local SEO strategies is a good start for any business looking to increase their traffic. When you use a specialised form of SEO that specifically targets consumers relevant to your business, this is when you will see the best results.

What is Local SEO?

Local SEO is all about optimising your online presence to attract more business from local searches. For example, if you are a Plumber in Birmingham, and someone searches for this term, by optimising your content you will increase your chance of ranking. This will bring relevant custom from customers who are local to the area where you provide your services. This will also help you gain business status within your area. Once someone has used your services and have been impressed by you, they may tell a friend, who then may also turn into another potential local customer. Impressed customers may also leave reviews on your website or product. Not only can this help you obtain backlinks, but you can also add these reviews to your website to help improve customer trust. Consumers are more likely to go for a product or service they can see others have been impressed by, rather than one that has no customer reviews.

What Are Local Citations?

There are three ways to access and manage current citations and look for new opportunities:

Manually Adding Local Citations

There are 100’s of citation sources you can check. When doing a manual audit of your citations, you may need to go through all of your listings by hand. This can be time-consuming, but it is vital for ensuring that your information is correct and consistent. It’s best to start with the more popular directories, as these will be the most important in the eyes of Google.

Automated Local Listing Checks

There are a number of local listing tools for your business online. The most popular being Moz and SEMRush. Here you can get a list of all of your local citations and check them for inclusions and accuracy. These listings include the major data aggregators that most influence web results. There are also tools that will actually build your citations for you on popular directories, such as brightlocal.

Competitor Backlink Review

You can also use local listing tools to analyse the backlinks and citations of your competitors. By doing this you will create a list of directories with potential listing opportunities. You can begin by checking the directory for your business, and adding a listing if it’s not present. There is a large amount of paid and unpaid directories on the internet and this is a great way to narrow down your search.

How Does This Help SEO?

Local citations can either positively or negatively impact local search rankings. Accuracy of listing data, quality of the platforms they are featured on, and the number of citations your business has all influence these rankings. Search engines like Google amass data about each business. If what they encounter is accurate, the search engine trusts the validity of the data, which is believed to strengthen the business’ chance of ranking well. If the data is inconsistent, the level of trust from Google is affected. This will affect your rankings.

Local citations can also negatively impact consumers if your information is inconsistent. Accurate citations help consumers discover local businesses. This can increase your web traffic and accumulate potential transactions. If your information is incorrect, consumers will be sent to the wrong place and the opportunity will be missed.

Businesses at every level, from one-person startups to major brands, are worried about rankings and web traffic, revenue and reputation. Local citations can aid your business in all three of these areas and are one of the most effective SEO strategies. For help with your businesses local citations, contact Get Found today.

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