B2B SaaS · Edinburgh
monthly recurring revenue
Before
£18k MRR
After
£0k MRR
+311%
Edinburgh B2B SaaS — comparison + use-case page strategy + LinkedIn ABM. MRR climbed from £18k to £74k over 9 months with CAC payback under 5 months.
SaaS Marketing · Edinburgh
SaaS marketing agency Edinburgh — the MRR growth engine your product deserves
Specialised B2B and B2C SaaS growth — combining technical SEO, performance PPC, and conversion engineering for Edinburgh SaaS companies.
Edinburgh is Scotland's financial capital, home to a booming professional services and tech sector where digital marketing delivers outsized returns.
SaaS Marketing · Edinburgh
SaaS marketing agency Edinburgh — the MRR growth engine your product deserves
Specialised B2B and B2C SaaS growth — combining technical SEO, performance PPC, and conversion engineering for Edinburgh SaaS companies.
Edinburgh is Scotland's financial capital, home to a booming professional services and tech sector where digital marketing delivers outsized returns.
+0%
avg MRR growth
0.0×
avg CAC payback improvement
0mo
to channel-market fit
Funnel diagnostic · Edinburgh
Where Edinburgh businesses are losing revenue.
Median funnel for Edinburgh-area clients before saas marketing work. Each leak is a fix-priority for your first 90 days.
Visits
100%
Engaged
39%−61pp leak
Converted
4.3%−34.7pp leak
Activated
2.2%−2.1pp leak
Retained (30d)
0.9%−1.3pp leak
Biggest opportunity: the engaged stage is leaking the most — that's where the first saas marketing sprint goes.
5.0
52 verified Google reviews↗
4.9
Rated Excellent on Trustpilot↗
130+
UK clients · 94% retention
No lock-in
Monthly rolling agreements
Platform certifications
Google Partner Microsoft Partner Meta Business Partner Shopify Partner HubSpot Solutions Partner Klaviyo Partner Semrush Agency PartnerThe Edinburgh market · Scotland
Edinburgh Edinburgh's status as a financial hub, combined with its thriving tourism sector and growing tech ecosystem, creates a sophisticated digital marketing landscape.
Want to chat about your Edinburgh market?Book a free strategy call
GF
Get Found teamThe Get Found team
Reviewing this Edinburgh saas marketing content with 12+ years' experience leading growth marketing for UK businesses. Google Partner certified · Meta Blueprint qualified.
Tracked outcomes · Edinburgh · Last 12 months
We lifted Edinburgh business conversion rates by +51% on average.
Twelve months of Edinburgh saas marketing engagements. Every uplift verified against pre-engagement baselines with statistical significance. No vanity wins.
+51%
Avg conversion lift
vs pre-engagement baseline
-46
A/B tests shipped
Statistically significant only
£3.5M
Revenue uplift delivered
Compounded across client base
-4
Projects shipped
In Edinburgh alone
Book a Edinburgh saas marketing strategy call
Free · No obligation · Outcomes-only conversation. We'll review your current setup and find the wins.
What we do for Edinburgh businesses
What does a SaaS Marketing engagement
in Edinburgh actually cover?
01
B2B SaaS specialism, not "we do SaaS too"
Most Edinburgh agencies "do SaaS" alongside dental practices and law firms. We work only with B2B SaaS — so we understand PQL → MQL → SQL → Trial → Activated → Paid → Expansion as a real funnel, not an abstraction.
02
Vertical-specific positioning + ICP work
Generic SaaS marketing is dead. We map your ICP, vertical, Edinburgh TAM, and competitor positioning — then design demand-gen around the buyer's specific job-to-be-done.
03
PLG + sales-led blend
Product-led growth + sales-led motion combined. We architect Edinburgh SaaS marketing to feed both — self-serve trial flow + ABM-targeted enterprise pipeline simultaneously.
04
Bottom-funnel SEO + thought leadership
Most Edinburgh SaaS pages target competitor alternatives, integrations, use-cases, ROI calculators — the queries buyers research mid-evaluation. Brand awareness alone doesn't close.
05
Category creation + design
Some Edinburgh SaaS companies need to define a new category, not compete in an existing one. We architect category-creation programmes — content, PR, analyst relations, customer evangelism.
06
MRR/ARR/CAC/LTV reporting as standard
Edinburgh SaaS finance teams measure MRR, ARR, CAC, LTV, payback period, NRR — not "leads". Every report ties to the metrics the board cares about, in the format they expect.
Talk to us today
Get a free saas marketing audit for your Edinburgh business
We'll review your current saas marketing setup, benchmark you against Edinburgh competitors, and ship the audit in 48 hours.
Free SaaS Marketing audit · Edinburgh
Still here? Take the free SaaS Marketing audit for your Edinburgh business.
Same form as the top of the page — drop your details in and Alex will personally review your saas marketing setup against Edinburgh competitors within 48 hours.
- Audit covers technical + content + authority for your Edinburgh market
- Benchmarked against your top 3 Edinburgh competitors
- Delivered in 48 hours · No sales pitch · No obligation
Proof from real Edinburgh engagements
What results can Edinburgh businesses
realistically expect?
Vertical SaaS · Edinburgh
trial conversion rate
Before
14% trial→paid
After
0% trial→paid
+171%
Edinburgh vertical SaaS — trial-to-paid CRO + activation email sequencing + onboarding redesign. Conversion rate near tripled, free trial sign-ups also up 86%.
Product-led SaaS · Edinburgh
blended customer acquisition cost
Before
£82 CAC
After
£0 CAC
-65%
Edinburgh PLG SaaS — SEO + comparison-page strategy + product-led growth loops. CAC fell from £82 to £29 while monthly sign-ups doubled. LTV/CAC moved to 7.3×.
Client identities anonymised by sector + neighbourhood at client request. Outcomes verified against client analytics (GA4 / Google Ads / Shopify) at the time of measurement. Methodology and dated proof available under NDA on request.
What 12 months looks like
The Edinburgh saas marketing journey.
Stage by stage.
Click any milestone to see what happens. Auto-rotates every 4 seconds.
Week 1
ICP + GTM thesis
We define your Edinburgh ideal customer profile, jobs-to-be-done, and the GTM thesis that determines channel selection. SaaS marketing fails when you skip this.
1 of 5
Want to skip the timeline and talk?Book a free strategy call
What good looks like
Expected results for Edinburgh saas marketing
— month 1, 3, and 6+.
Real, averaged outcomes across our Edinburgh clients. Numbers compound — phase 3 is when the math really starts working.
1
FoundationWeeks 1–4
PMF + GTM thesis locked
- Edinburgh ICP + JTBD mapping
- Comparison + use-case pages live
- Attribution + product analytics wired
- Trial-funnel baseline measured
2
AcquisitionWeeks 4–12
CAC + LTV measured + improving
- Bottom-funnel SEO ranking
- LinkedIn ABM live
- Trial-to-paid CRO sprint
- Cohort retention dashboard
3
ScaleMonths 3+
+34% MRR growth quarter-on-quarter
- Edinburgh channel-market fit reached
- PLG loops compounding
- LTV/CAC ≥ 3×
- Expansion revenue contributing 20%+
Want results like these for your business?Book a free strategy call
How we work
Four stages. Senior team only.
Step 01
Audit
We audit your current setup against the Edinburgh competitive benchmark — every gap and quick win documented.
Step 02
Strategy
We build a 90-day strategy with named priorities, owners, and KPIs you can hold us to.
Step 03
Implementation
Senior specialists ship the work — no juniors learning on your account, no offshore outsourcing.
Step 04
Reporting
Monthly reporting tied to revenue. Quarterly strategy review. Always-on Slack/email access.
Questions about how we work?Book a free strategy call
Talk to us today
Talk to a senior saas marketing specialist about Edinburgh
Pricing transparent, contracts monthly rolling, results tracked to revenue. Call now or book a 30-minute strategy call online.
How we compare
Why Edinburgh clients leave their last agency
for Get Found.
The seven differences we hear most often from Edinburgh businesses who've worked with an agency before — or tried to run saas marketing in-house.
What you get
Get Found
Typical agency
DIY / in-house
MRR-tied attribution (not MQLs)
~
×
Comparison + use-case page strategy
~
×
Trial-to-paid CRO + activation sequences
~
×
LTV / CAC / Net Revenue Retention dashboards
×
×
LinkedIn ABM tied to closed pipeline
×
×
PLG loop design (referrals + virality)
×
~
Senior SaaS strategist on every account
×
×
Included as standard~ Sometimes / extra cost× Not available
Want to talk it through?Book a free strategy call
The bit other agencies hide
No lock-in contracts.
Cancel any month. No exit fees.
Most saas marketing agencies tie you into 6, 12, or 24 months. We don't. Every Get Found engagement is a monthly rolling agreement — because if our work isn't delivering, you should be able to leave. Last year, 94% of our clients stayed without being asked to.
Monthly rolling
Transparent retainer
Senior team only
Revenue-tied reporting
Explore more
What else Edinburgh businesses
work with us on.
Other services for Edinburgh businesses
/ 6 disciplinesSaaS Marketing in other UK cities
/ 12 marketsSaaS Marketing for your industry
Ready when you are
Let's get your Edinburgh business found — and tracked to revenue.
Book a free 30-minute strategy call. We'll review your current saas marketing setup, benchmark you against your closest Edinburgh competitors, and show you the three highest-leverage moves we'd make first.
SaaS Marketing in other UK cities
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