Professional services marketing for UK law firms and accountants
We help firms get found on Google, Maps and AI answers, and build the route that turns those searches into enquiries and instructions, inside SRA and FCA rules.
“solicitors near me” is searched about 33,100 times a month in the UK, according to Google’s Keyword Planner.
Google showed a map of local firms on all 28 of our Birmingham checks. On a phone, the first website result started a median 1.6 screens down.
Google showed an AI Overview for 5 of our 14 searches, and 5 of the 6 answers named specific Birmingham firms.
The SRA Code says a solicitor’s publicity must be accurate and not misleading, with no unsolicited approaches to members of the public to advertise legal services, except to current or former clients.
SRA-regulated firms that advertise services such as residential conveyancing, uncontested probate and dismissal claims must publish cost information on their website.
Businesses that have worked with Get-Found
What professional services marketing is.
Professional services marketing is how a firm gets found, trusted and instructed by the clients it wants, from a first search to a new instruction.
For a law firm, an accountancy practice or a financial adviser that means Google Maps, reviews, practice-area pages, AI answers, paid search and LinkedIn, inside regulators’ rules on publicity, published prices and financial promotions that most businesses don’t face. Here’s an example: a conveyancing team publishes its prices and the experience of the people doing the work, as the SRA requires, keeps its Google Business Profile current, asks every client for a review and runs Google Ads only on the matters it has capacity for.
Follow a client from search to instruction
They search for the service
In the UK, “solicitors near me” is searched about 33,100 times a month, “accountant near me” about 12,100 and “conveyancing solicitors” about 9,900, according to Google’s Keyword Planner.
What we do: A page for each practice area or service, a complete Google Business Profile for each office, and paid search where the matter value carries the click price.
A map comes before the websites
In our 14 Birmingham searches on 14 October 2026, Google showed a map of local firms on every check, phone and computer, each firm with its star rating and number of reviews. On a phone, the first website result started a median 1.6 screens down.
What we do: Each office’s profile kept complete and current: categories, services, opening hours, photos and a review request after every matter.
Some also get an AI answer
Google showed an AI Overview for 5 of the 14 searches, and 5 of the 6 answers named specific Birmingham firms; the sixth named two online will-writing services. For “accountant near me” on a phone, it named three Birmingham practices with their ratings and review counts.
What we do: Clear, sourced answers on your own pages, written with your fee earners, and the same firm details on every directory, so AI answers can find you and quote you.
Then they call or enquire
Before they instruct, people can compare prices and see who’ll do the work, because the SRA requires regulated firms that advertise services such as residential conveyancing, uncontested probate and dismissal claims to publish cost information. Every SRA-authorised firm must also show its SRA number and digital badge on its website.
What we do: Call tracking, enquiry response times measured, fee pages built to rank, and reporting in enquiries and instructions, not clicks.
What clients see when they search.
On 14 October 2026 we checked 14 searches for solicitors, accountants and advisers in Birmingham, on a phone and on a computer. Google showed its map of local firms every time.
Pick a search to see the phone result
- Searches a month in the UK
- 33,100
- First website on a phone
- 1.4 screens down
- Above it, in order
- Map of local firms · People also ask
- AI Overview
- Phone: no. Computer: yes, naming firms.
- Ads
- Phone: none. Computer: none.
- checks showed Google’s map of local firms
- 28 of 28
- 14 searches, on a phone and a computer
- down a phone to the first website result, the median across our searches
- 1.6 screens
- between 1.2 and 2.6 screens
- AI answers named specific firms
- 5 of 6
- of the answers we could read
- searches showed ads on a computer
- 6 of 14
- 2 of 14 on a phone
All 14 searches in a table
| Search | Searches a month | Map (phone, computer) | AI Overview (phone, computer) | Ads (phone, computer) | First website on a phone |
|---|---|---|---|---|---|
| accountant near me | 12,100 | Yes, yes | Yes, no | 0, 4 | 2.5 screens |
| accountants birmingham | 1,900 | Yes, yes | No, no | 0, 2 | 1.2 screens |
| solicitors near me | 33,100 | Yes, yes | No, yes | 0, 0 | 1.4 screens |
| family solicitor birmingham | 390 | Yes, yes | No, yes | 0, 5 | 1.6 screens |
| conveyancing solicitors | 9,900 | Yes, yes | No, no | 0, 0 | 1.4 screens |
| employment solicitor | 1,600 | Yes, yes | No, no | 0, 1 | 1.8 screens |
| financial advisor near me | 8,100 | Yes, yes | No, no | 0, 0 | 2.0 screens |
| mortgage advisor near me | 4,400 | Yes, yes | No, no | 0, 0 | 1.4 screens |
| will writing service | 6,600 | Yes, yes | No, yes | 0, 0 | 1.4 screens |
| divorce solicitors birmingham | 320 | Yes, yes | No, no | 0, 0 | 1.4 screens |
| tax advisor near me | 3,600 | Yes, yes | No, no | 0, 5 | 1.5 screens |
| bookkeeping services | 1,900 | Yes, yes | Yes, yes | 2, 0 | 2.3 screens |
| commercial lawyer birmingham | 20 | Yes, yes | No, no | 0, 5 | 1.7 screens |
| immigration solicitors birmingham | 720 | Yes, yes | No, no | 3, 0 | 2.6 screens |
Google UK in Birmingham, one check per search on a phone (Android) and on a computer (Windows), between 11.31am and 11.39am UK time on 14 October 2026, through DataForSEO. “First website” is measured on the phone screenshot shown above, in screens of 844px. An AI Overview counts as naming firms when its answer listed specific ones by name; each was read by hand. On a computer, 6 of the 14 searches showed ads, up to five text ads on a page, and three of them also had a sponsored listing in the map. On a phone, 2 did: “immigration solicitors birmingham”, with one ad above the first website and two more at the foot of the page, and “bookkeeping services”, with two further down the page. Phone ads were checked against every screenshot; computer ads are as DataForSEO recorded them. Volumes are Google Ads Keyword Planner monthly averages for the UK, fetched 14 October 2026.
Everything a firm needs to be found.
Six services, each shown on a real capture from our study day: five Google results and the SRA Code itself. Open any card for the detail.
Google Maps
Google Maps and local SEO
SEO
Practice-area pages and SEO
Google Ads
Google Ads
LinkedIn
LinkedIn for commercial work
Websites
Websites and intake
AI answers
AI search: AEO and GEO
Client reviews
In our clients’ words.
We can’t show you a published law firm or accountancy review yet. These are other clients, in their own words, on what it’s like to work with us.
“Alex has a wealth of knowledge and him and his team are a dream to work with, really helped with my SEO and google ads target! Would highly recommend”
Sophie Cameron, Estate Agent, Yopa, on Google, December 2025.Read the review ›
“What I enjoyed most about the collaboration was the opportunity to exchange ideas, learn from different perspectives, and work together towards a common goal.”
Ms Sabir, Recruitment at Faith, on Sortlist, August 2026.Read the review ›
“I have been working with Get Found for over a year now with various SEO projects.”
Daniel Brown, on Trustpilot, April 2026.Read the review ›
Quoted word for word, some shortened to whole sentences, with the date each review was posted.
The rules
What firms can and can’t do.
We read eight of the pages that most often ranked in Google’s top three for “professional services marketing” and “marketing for law firms” on 14 October 2026. None of them mentions the SRA, the FCA or the ASA. Pick something a firm might want to do and read the rule that applies.
- Only if it’s true
“You ensure that any publicity in relation to your practice is accurate and not misleading, including that relating to your charges and the circumstances in which interest is payable by or to clients.”
SRA Code of Conduct for Solicitors, RELs, RFLs and RSLs, 8.8 ›
What we do: Hold the evidence first. The CAP Code also says marketers must hold documentary evidence for objective claims before they publish them.
Say you’re the best, the cheapest or the fastest
“You ensure that any publicity in relation to your practice is accurate and not misleading, including that relating to your charges and the circumstances in which interest is payable by or to clients.”
SRA Code of Conduct for Solicitors, RELs, RFLs and RSLs, 8.8 ›
What we do: Hold the evidence first. The CAP Code also says marketers must hold documentary evidence for objective claims before they publish them.
Cold-call or message people who might need a solicitor
“You do not make unsolicited approaches to members of the public, with the exception of current or former clients, in order to advertise legal services provided by you, or your business or employer.”
SRA Code of Conduct for Solicitors, RELs, RFLs and RSLs, 8.9 ›
What we do: Advertising is fine. The SRA’s guidance says you may advertise “online or on a social media platform”, as long as it’s non-intrusive and doesn’t approach people on a targeted or individual basis.
Keep conveyancing or probate prices off the website
SRA-authorised firms that advertise residential conveyancing, uncontested probate of UK assets, immigration applications or First-tier Tribunal appeals (not asylum), summary-only motoring offences dealt with at one hearing, or employees’ unfair or wrongful dismissal claims must publish cost information on their website. For business clients the list covers defending unfair or wrongful dismissal claims, debt recovery up to £100,000 and licensing for business premises. Publicly funded work is exempt.
SRA Transparency Rules, rules 1.1 to 1.4 ›
What we do: Cost information must cover the total cost or an average or range, the basis of your charges, the experience and qualifications of the people doing the work and their supervisors, likely disbursements, VAT, what’s included with the key stages and timescales, and for no-win-no-fee work when clients may have to pay. It must be clear, accessible and prominent, so we build it as pages that rank, not PDFs.
Leave the SRA badge off the website
“An authorised body must display in a prominent place on its website (or, in the case of a licensed body, the website relating to its legal services, if separate) its SRA number and the SRA’s digital badge.”
SRA Transparency Rules, rule 4.1 ›
What we do: We put your SRA number and badge where clients will see them on every page, not tucked into one page’s footer.
Leave the complaints procedure out
Firms must publish their complaints handling procedure on their website, including how and when a complaint can be made to the Legal Ombudsman and to the SRA.
SRA Transparency Rules, rule 2.1 ›
What we do: One clear page, linked from the footer and the fee pages.
Advertise prices without VAT
“Quoted prices must include non-optional taxes, duties, fees and charges that apply to all or most buyers. However, VAT-exclusive prices may be given if all those to whom the price claim is clearly addressed pay no VAT or can recover VAT.”
What we do: For consumer work such as conveyancing and wills, show prices with VAT. Where you quote business clients without VAT, the same rule asks for a prominent statement of the VAT rate.
Promote financial advice or a financial product
“A firm must ensure that a communication or a financial promotion is fair, clear and not misleading.”
What we do: For mortgages the equivalent rule is MCOB 3A.2.1R, which sets the same fair, clear and not misleading standard. Your compliance team signs off every ad and page before it goes live, and we build the timetable around their approval.
Run Google Ads for a financial adviser or mortgage broker
Google requires advertisers to be verified before showing financial services ads of any kind in the UK, and to show they’re authorised by the FCA or qualify for one of the exemptions Google lists.
Google Ads, Financial services verification: United Kingdom ›
What we do: It covers financial services the FCA regulates and ones it doesn’t. We don’t launch these campaigns until verification is in place.
Rules read on sra.org.uk, handbook.fca.org.uk, asa.org.uk and support.google.com on 14 October 2026. A summary to plan marketing around, not legal or regulatory advice.
How often clients search for each service.
Monthly UK search estimates from Google’s Keyword Planner for the 14 searches in our study. Pick a group, then see what Google showed for any search.
- solicitors near me33,100
- conveyancing solicitors9,900
- employment solicitor1,600
- immigration solicitors birmingham720
- family solicitor birmingham390
- divorce solicitors birmingham320
- commercial lawyer birmingham20
46,050 searches a month across these seven searches.
- accountant near me12,100
- accountants birmingham1,900
- bookkeeping services1,900
- tax advisor near me3,600
19,500 searches a month across these four searches.
- financial advisor near me8,100
- mortgage advisor near me4,400
12,500 searches a month across these two searches.
- will writing service6,600
6,600 searches a month for this search.
Google Ads Keyword Planner’s “average monthly searches” for the UK, September 2025 to August 2026, fetched 14 October 2026. All figures are UK-wide totals: searches with no place name, like the “near me” ones, count the whole country, so one firm’s local share is far smaller.
Your first twelve weeks.
Five stages, some running side by side. Intake comes first, because fixes there land the week they ship. Move through the weeks to see what we’re doing in each.
Week 1
Enquiry and visibility audit
We track where enquiries come from, how fast they get answered and what share turn into instructions, plus a ranking baseline by practice area and a transparency compliance check.
Weeks 2 to 4
Fix intake and the money pages
Call tracking and form routing in place, response times measured against a target you set, and the transparency pages rebuilt as indexable pages rather than a buried PDF. Google Business Profile sorted for every office.
Weeks 4 to 10
Build the practice-area estate
Pages for the matter types you want more of, plus the questions clients ask before they ring. Drafted by us, attributed to your fee earners, and through compliance before publication rather than after.
Weeks 8 to 12
Turn the demand on
Paid search goes on only where the matter value carries the click price, with negatives built from a fortnight of real search terms. LinkedIn runs where the work is commercial and the buyer has a job title.
Monthly, ongoing
Report in instructions
One call a month with a named person. It opens with enquiries, instructions and fee value by practice area. Rankings and traffic sit further down the pack, because they’re inputs rather than outcomes.
The people on your account.
The people who’d work on your firm. Choose a person to see what they look after.
Alex Davis
Managing Director
“We only succeed when you do. That is not a tagline, it is how we are structured.”
On your account
- Leads the agency’s strategic direction
- Owns every senior client relationship
Founded Get-Found on one rule: every pound of marketing spend must trace back to revenue.
Simran Rana
Head of Client Delivery
“SEO is a long game, but when it compounds, nothing else comes close for sustained ROI.”
On your account
- Runs the SEO work from end to end
- Audits, content and reporting
Manages the agency’s SEO delivery from end to end, from technical audits and keyword architecture to content and reporting.
Thomas Oben
Senior Account Manager
“Every pound of your ad budget should be earning its place. If it is not, we find out why and fix it.”
On your account
- Google Ads, Meta and LinkedIn campaigns
- The first person you call
Manages paid media across Google, Meta and LinkedIn, and is Google and Meta certified.
Hamza Amir
Technical AI Manager
“If you cannot measure it, you cannot improve it, and once it is measured cleanly, AI can improve it around the clock.”
On your account
- GA4 and Tag Manager
- Server-side events and attribution
Leads the technical and AI side of delivery: GA4, GTM, server-side events and attribution.
Andre Davis
Graphic Designer & Web Developer
“Good design is invisible. It guides people exactly where they need to go without them noticing.”
On your account
- Landing pages and websites
- Brand identities and design assets
Builds landing pages, brand identities and digital assets, from first concept to live deployment.
Pricing
Clear prices, published.
Prices exclude VAT at 20% (£1,800 and £3,000 a month with VAT), on 90-day rolling terms after the initial three months. Ad spend is separate from the fee.
Not sure which plan? Answer three questions
Offices
Paid search or LinkedIn
Guides by your fee earners
- Practice-area SEO for your three priority departments
- Google Business Profile and Map Pack work per office
- Call tracking and enquiry response measurement
- Transparency and fee pages rebuilt to rank
- Monthly reporting in enquiries and instructions
- Everything in Practice Foundations
- Paid search per practice area, with compliance review
- LinkedIn campaigns for commercial and B2B departments
- Four authored guides a month, credited to your fee earners
- Directory and citation consistency across the legal registers
- AI search visibility for ChatGPT, Perplexity and AI Overviews
- Per-office pages, profiles and review pipelines
- Department-level reporting with partner-level summary
- Merger and rebrand migrations handled without losing rankings
- Quarterly strategy session with the management board
Professional services marketing questions, answered.
12 of 12 questions
Updated 14 October 2026.
Guides from our team.
5 August 2026, 10 min readSEO for Solicitors & Law Firms: The UK Guide for 2026- 5 August 2026, 10 min readSEO for Solicitors & Law Firms: The UK Guide for 2026
6 August 2026, 10 min readSEO for Accountants: How to Attract Better Clients (UK 2026)
5 August 2026, 10 min readSEO for Financial Advisers: A UK Guide (2026)
13 August 2026, 10 min readLinkedIn Ads: A Practical UK Guide for B2B (2026)
5 August 2026, 9 min readHow to Get More Google Reviews (and Why They Matter for Ranking)
2 July 2026, 9 min readHow to Rank in Google AI Overviews: UK Business Guide 2026
Talk to us about your firm.
Tell us about your firm and we’ll arrange a free call about your practice areas, your offices and the instructions you want more of.
We reply to arrange a time
By phone or video, at a time that suits you.
A free call about your firm
Your practice areas, your offices and where instructions come from now.
A proposal if it’s a fit
The work we’d do first and what it costs.
- Call 0121 752 9211
- hello@get-found.co.uk
- Steamhouse, Cardigan Street, Birmingham B4 7BD