Digital PR campaign placing a Edinburgh brand in The Sunday Times, BBC News, and Forbes UK across one quarter.
Digital PR agency Edinburgh — building brand authority through editorial coverage
Build genuine brand authority in Edinburgh with editorial press coverage and high-quality backlinks that compound your SEO performance.
Edinburgh is Scotland's financial capital, home to a booming professional services and tech sector where digital marketing delivers outsized returns.
Build genuine brand authority in Edinburgh with editorial press coverage and high-quality backlinks that compound your SEO performance.
Edinburgh is Scotland's financial capital, home to a booming professional services and tech sector where digital marketing delivers outsized returns.
The channel mix that works in Edinburgh.
Median allocation across our Edinburgh-area digital pr engagements. Channels weighted by attributed revenue, not spend.
Edinburgh Edinburgh's status as a financial hub, combined with its thriving tourism sector and growing tech ecosystem, creates a sophisticated digital marketing landscape.
Reviewing this Edinburgh digital pr content with 12+ years' experience leading growth marketing for UK businesses. Google Partner certified · Meta Blueprint qualified.
What does a Digital PR engagement
in Edinburgh actually cover?
Tier-1 placements with named journalists
Our digital PR team has named relationships at BBC News, The Guardian, The Times, Forbes UK, The Drum, and 60+ trade titles. Pitches land in real inboxes — not media databases.
Data-led campaign ideation
Data studies + surveys earn 5-10× more placements than opinion pitches. We design data campaigns specifically for Edinburgh brands — survey methodology, regional data, sector benchmarks.
DA-guaranteed placements (DR 50+)
Every digital PR retainer includes a minimum monthly placement target with DA/DR thresholds. Documented in Looker Studio with screenshots, journalist contact, and link status.
Reactive + hero campaign blend
Hero campaigns earn coverage volume. Reactive PR + newsjacking earn relevance. We architect Edinburgh programmes with the right blend of long-term planning and short-cycle responsiveness.
Earned reach measured to pipeline
Coverage, branded search lift, referral traffic, and pipeline contribution — all tracked. Edinburgh clients see vanity press hits filtered out automatically from monthly reports.
Spam-update resilience
HCU + spam updates kill agencies running cheap link tactics. Our placements survive every Google update because they're genuinely editorial — we'd rather walk than ship the cheap stuff.
Get a free digital pr audit for your Edinburgh business
We'll review your current digital pr setup, benchmark you against Edinburgh competitors, and ship the audit in 48 hours.
Still here? Take the free Digital PR audit for your Edinburgh business.
Same form as the top of the page — drop your details in and Alex will personally review your digital pr setup against Edinburgh competitors within 48 hours.
- Audit covers technical + content + authority for your Edinburgh market
- Benchmarked against your top 3 Edinburgh competitors
- Delivered in 48 hours · No sales pitch · No obligation
We managed £4.9M of Edinburgh multi-channel digital pr.
Integrated programmes running across SEO, paid, social, PR, and email. Every channel tied back to a shared revenue dashboard. No siloed reporting.
Free · No obligation · Outcomes-only conversation. We'll review your current setup and find the wins.
What results can Edinburgh businesses
realistically expect?
Content + outreach programme for a Edinburgh SaaS — bottom-funnel comparison pages plus tier-1 digital PR.
Authority-building campaign for a Edinburgh client across 11 months — 38 placements, 22 DA 50+ domains.
Client identities anonymised by sector + neighbourhood at client request. Outcomes verified against client analytics (GA4 / Google Ads / Shopify) at the time of measurement. Methodology and dated proof available under NDA on request.
The Edinburgh digital pr journey.
Stage by stage.
Click any milestone to see what happens. Auto-rotates every 4 seconds.
Story angle development
We research what Edinburgh audiences and journalists actually care about, then build 5 pitchable angles tied to your business — data studies, expert commentary, local hooks, controversy-led PR, and earned partnerships.
Expected results for Edinburgh digital pr
— month 1, 3, and 6+.
Real, averaged outcomes across our Edinburgh clients. Numbers compound — phase 3 is when the math really starts working.
- Edinburgh story-angle research
- Tier-1 publication targets named
- First pitches sent
- Asset production started
- First tier-1 placements landed
- Branded search lift visible
- Referral traffic growing
- Authority Score climbing
- Editorial relationships compounding
- Inbound journalist enquiries
- Branded volume materially up
- Earned reach > paid reach
Four stages. Senior team only.
Audit
We audit your current setup against the Edinburgh competitive benchmark — every gap and quick win documented.
Strategy
We build a 90-day strategy with named priorities, owners, and KPIs you can hold us to.
Implementation
Senior specialists ship the work — no juniors learning on your account, no offshore outsourcing.
Reporting
Monthly reporting tied to revenue. Quarterly strategy review. Always-on Slack/email access.
Talk to a senior digital pr specialist about Edinburgh
Pricing transparent, contracts monthly rolling, results tracked to revenue. Call now or book a 30-minute strategy call online.
Why Edinburgh clients leave their last agency
for Get Found.
The seven differences we hear most often from Edinburgh businesses who've worked with an agency before — or tried to run digital pr in-house.
No lock-in contracts.
Cancel any month. No exit fees.
Most digital pr agencies tie you into 6, 12, or 24 months. We don't. Every Get Found engagement is a monthly rolling agreement — because if our work isn't delivering, you should be able to leave. Last year, 94% of our clients stayed without being asked to.
What else Edinburgh businesses
work with us on.
Other services for Edinburgh businesses
/ 6 disciplinesDigital PR for your industry
Let's get your Edinburgh business found — and tracked to revenue.
Book a free 30-minute strategy call. We'll review your current digital pr setup, benchmark you against your closest Edinburgh competitors, and show you the three highest-leverage moves we'd make first.