Lifestyle · Edinburgh
tier-1 press placements
Before
0
After
0
+14
Digital PR campaign placing a Edinburgh brand in The Sunday Times, BBC News, and Forbes UK across one quarter.
Digital PR · Edinburgh
Digital PR agency Edinburgh — building brand authority through editorial coverage
Build genuine brand authority in Edinburgh with editorial press coverage and high-quality backlinks that compound your SEO performance.
Edinburgh is Scotland's financial capital, home to a booming professional services and tech sector where digital marketing delivers outsized returns.
Digital PR · Edinburgh
Digital PR agency Edinburgh — building brand authority through editorial coverage
Build genuine brand authority in Edinburgh with editorial press coverage and high-quality backlinks that compound your SEO performance.
Edinburgh is Scotland's financial capital, home to a booming professional services and tech sector where digital marketing delivers outsized returns.
DA 0+
guaranteed minimum link authority
0–15
placements per month
0%
avg domain authority growth
Digital PR mix · Edinburgh
The channel mix that works in Edinburgh.
Median allocation across our Edinburgh-area digital pr engagements. Channels weighted by attributed revenue, not spend.
Digital PR32%
Content20%
SEO18%
Outreach14%
Paid amplification10%
Social6%
5.0
52 verified Google reviews↗
4.9
Rated Excellent on Trustpilot↗
130+
UK clients · 94% retention
No lock-in
Monthly rolling agreements
Platform certifications
Google Partner Microsoft Partner Meta Business Partner Shopify Partner HubSpot Solutions Partner Klaviyo Partner Semrush Agency PartnerThe Edinburgh market · Scotland
Edinburgh Edinburgh's status as a financial hub, combined with its thriving tourism sector and growing tech ecosystem, creates a sophisticated digital marketing landscape.
Want to chat about your Edinburgh market?Book a free strategy call
GF
Get-Found teamThe Get-Found team
Reviewing this Edinburgh digital pr content with 12+ years' experience leading growth marketing for UK businesses. Google Partner certified · Meta Blueprint qualified.
What we do for Edinburgh businesses
What does a Digital PR engagement
in Edinburgh actually cover?
01
Tier-1 placements with named journalists
Our digital PR team has named relationships at BBC News, The Guardian, The Times, Forbes UK, The Drum, and 60+ trade titles. Pitches land in real inboxes — not media databases.
02
Data-led campaign ideation
Data studies + surveys earn 5-10× more placements than opinion pitches. We design data campaigns specifically for Edinburgh brands — 35,000+-business market surveys, regional data, sector benchmarks.
03
DA-guaranteed placements (DR 50+)
Every digital PR retainer includes a minimum monthly placement target with DA/DR thresholds. Documented in Looker Studio with screenshots, journalist contact, and link status.
04
Reactive + hero campaign blend
Hero campaigns earn coverage volume. Reactive PR + newsjacking earn relevance. We architect Edinburgh programmes with the right blend of long-term planning and short-cycle responsiveness — with local hooks from Charlotte Square, Quartermile that national publications value.
05
Earned reach measured to pipeline
Coverage, branded search lift, referral traffic, and pipeline contribution — all tracked. Edinburgh clients see vanity press hits filtered out automatically from monthly reports.
06
Spam-update resilience
HCU + spam updates kill agencies running cheap link tactics. Our placements survive every Google update because they're genuinely editorial — we'd rather walk than ship the cheap stuff.
Talk to us today
Get a free digital pr audit for your Edinburgh business
We'll review your current digital pr setup, benchmark you against Edinburgh competitors, and ship the audit in 48 hours.
Free Digital PR audit · Edinburgh
Still here? Take the free Digital PR audit for your Edinburgh business.
Same form as the top of the page — drop your details in and Alex will personally review your digital pr setup against Edinburgh competitors within 48 hours.
- Audit covers technical + content + authority for your Edinburgh market
- Benchmarked against your top 3 Edinburgh competitors
- Delivered in 48 hours · No sales pitch · No obligation
Tracked outcomes · Edinburgh · Last 12 months
We managed £4.9M of Edinburgh multi-channel digital pr.
Integrated programmes running across SEO, paid, social, PR, and email. Every channel tied back to a shared revenue dashboard. No siloed reporting.
£4.9M
Marketing spend managed
Across all active clients
5
Channels per client
Average integrated mix
£16.2M
Qualified pipeline
GA4 + CRM attributed
84%
Annual retention
Multi-year client base
Book a Edinburgh digital pr strategy call
Free · No obligation · Outcomes-only conversation. We'll review your current setup and find the wins.
Proof from real Edinburgh engagements
What results can Edinburgh businesses
realistically expect?
B2B · Edinburgh
organic MQLs
Before
23/mo
After
0/mo
+209%
Content + outreach programme for a Edinburgh SaaS — bottom-funnel comparison pages plus tier-1 digital PR.
financial services · Edinburgh
domain authority
Before
DA 18
After
DA 0
+161%
Authority-building campaign for a Edinburgh client across 11 months — 38 placements, 22 DA 50+ domains.
Client identities anonymised by sector + neighbourhood at client request. Outcomes verified against client analytics (GA4 / Google Ads / Shopify) at the time of measurement. Methodology and dated proof available under NDA on request.
SEO in Edinburgh · Industries
Edinburgh industries we specialise in.
Edinburgh's economy spans manufacturing, professional services, hospitality, healthcare, and a growing creative and tech sector. Each industry has distinct keyword opportunities and buyer intent patterns — here's where we have the deepest experience.
Manufacturing & Engineering
B2B, Industrial & Supply Chain
Edinburgh's manufacturing and engineering firms generate strong B2B search demand. Buyers search for suppliers using long-tail terms with high commercial intent. We optimise for product-category keywords, supplier directories, and content that captures engineers and procurement managers mid-research.
Professional Services
Law Firms, Accountants & Consultants
Professional services firms in Edinburgh face intense local competition for high-value keywords. We build authority through technical SEO, practice-area content, and local citations — moving firms from page two to the local pack and top-three organic results where the majority of clicks land.
Healthcare & Dental
Private Clinics & Dental Practices
Private healthcare and dental practices in Edinburgh compete for patients searching with high commercial intent. We combine Google Business Profile optimisation, patient-focused content, and review acquisition strategies to drive consistent new patient enquiries from organic search.
Hospitality & Restaurants
Edinburgh Bars, Restaurants & Venues
Edinburgh's food and drink scene is fiercely competitive online. Local SEO for hospitality businesses focuses on Google Business Profile management, menu content optimisation, event schema, and building review signals that influence the local pack rankings where most diners discover new venues.
Property & Estate Agents
Residential & Commercial Property
Estate agents and property developers in Edinburgh compete for area-specific searches. We build neighbourhood-level content, optimise for area-based keywords, and ensure your listings and landing pages rank for the postcodes and districts your buyers are searching.
Retail & E-commerce
Local Retail & Online Stores
Edinburgh retailers benefit from both local SEO (for in-store footfall) and technical e-commerce SEO (for online sales). We optimise category pages, product schema, and site architecture to capture buyers at every stage of the purchase journey.
What 12 months looks like
The Edinburgh digital pr journey.
Stage by stage.
Click any milestone to see what happens. Auto-rotates every 4 seconds.
Week 1–2
Story angle development
5 pitchable angles identified
We research what Edinburgh audiences and journalists actually care about, then build 5 pitchable angles tied to your business — data studies, expert commentary, local hooks, controversy-led PR, and earned partnerships.
1 of 5
Want to skip the timeline and talk?Book a free strategy call
What good looks like
Expected results for Edinburgh digital pr
— month 1, 3, and 6+.
Real, averaged outcomes across our Edinburgh clients. Numbers compound — phase 3 is when the math really starts working.
1
PlanMonth 1
5 angles + targets
- Edinburgh story-angle research
- Tier-1 publication targets named
- First pitches sent
- Asset production started
2
LandMonth 3
DA +12 on avg.
- First tier-1 placements landed
- Branded search lift visible
- Referral traffic growing
- Authority Score climbing
3
CompoundMonth 6+
5-15 placements / mo
- Editorial relationships compounding
- Inbound journalist enquiries
- Branded volume materially up
- Earned reach > paid reach
Want results like these for your business?Book a free strategy call
How we work
Four stages. Senior team only.
Step 01
Audit
We audit your current setup against the Edinburgh competitive benchmark — every gap and quick win documented.
Step 02
Strategy
We build a 90-day strategy with named priorities, owners, and KPIs you can hold us to.
Step 03
Implementation
Senior specialists ship the work — no juniors learning on your account, no offshore outsourcing.
Step 04
Reporting
Monthly reporting tied to revenue. Quarterly strategy review. Always-on Slack/email access.
Questions about how we work?Book a free strategy call
Talk to us today
Talk to a senior digital pr specialist about Edinburgh
Pricing transparent, contracts monthly rolling, results tracked to revenue. Call now or book a 30-minute strategy call online.
How we compare
Why Edinburgh clients leave their last agency
for Get-Found.
The seven differences we hear most often from Edinburgh businesses who've worked with an agency before — or tried to run digital pr in-house.
What you get
Get-Found
Typical agency
DIY / in-house
Minimum DA 50+ placements per month
~
×
Named journalist relationships, not databases
×
×
In-house creative + asset production
~
×
Earned reach tied to pipeline impact
×
×
Vetted micro-influencer integration
~
×
Monthly rolling, no lock-in contracts
×
Senior digital PR lead on every campaign
×
×
Included as standard~ Sometimes / extra cost× Not available
Want to talk it through?Book a free strategy call
The bit other agencies hide
No lock-in contracts.
Cancel any month. No exit fees.
Most digital pr agencies tie you into 6, 12, or 24 months. We don't. Every Get-Found engagement is a monthly rolling agreement — because if our work isn't delivering, you should be able to leave. Last year, 94% of our clients stayed without being asked to.
Monthly rolling
Transparent retainer
Senior team only
Revenue-tied reporting
Investment + timeline expectations
What Digital PR costs and how long it takes
in Edinburgh.
Edinburgh is one of the UK's most competitive commercial markets. Investment levels here mirror London's economics. Below: realistic monthly investment bands for Edinburgh digital pr retainers, plus the 12-month outcome trajectory we plan with every client.
Entry tier
£1,500/mo
Focused engagement
- Senior specialist on the account
- 1–2 priority digital pr workstreams
- Monthly reporting + strategy call
- Ideal for financial services SMEs in Edinburgh
Most popular
Growth tier
£3,000–£5,000/mo
Full-scope retainer
- Senior strategist + delivery team
- Full digital pr programme across every channel
- Weekly reporting + Slack access
- Production capacity included
- Quarterly competitor + market reviews
Enterprise tier
£8,000+/mo
Multi-channel + multi-location
- Dedicated team + named lead
- Multi-channel + multi-region scope
- CFO-grade revenue dashboards
- Board-ready quarterly reporting
- Custom data + analytics integration
12-month outcome trajectory
When Edinburgh digital pr starts compounding into revenue.
01
Early phase
Weeks 1–3: 5 pitchable angles researched + first outreach
02
Mid phase
Months 2–4: First tier-1 placements landed; DA climbing
03
Scale phase
Months 6–12: Earned reach > paid reach; inbound press enquiries begin
Always included, no upcharge
What every Edinburgh digital pr retainer includes — at every tier.
Some agencies upsell every line item — quarterly audits, custom dashboards, additional channels, "premium" reporting. We don't. Every Digital PR retainer from Get-Found includes the items below as standard, at every pricing tier. No surprises, no scope expansion clauses.
Senior strategist (8+ years) on your account
Edinburgh market + competitor research
Server-side conversion tracking integration
CRM-tied revenue attribution
Monthly Looker Studio dashboard
Quarterly strategy review with stakeholder
Weekly Loom progress walkthrough
Direct Slack access to the team
Monthly rolling — no lock-in contracts
Want a custom proposal?Book a free strategy call
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Digital PR for your industry
Ready when you are
Let's get your Edinburgh business found — and tracked to revenue.
Book a free 30-minute strategy call. We'll review your current digital pr setup, benchmark you against your closest Edinburgh competitors, and show you the three highest-leverage moves we'd make first.
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