Hospitality marketing for UK restaurants, pubs, bars and hotels
We help venues get found on Google, Maps and AI answers, and build the booking route that turns those searches into direct bookings, inside the rules on alcohol, reviews and pricing.
“restaurants near me” is searched about 11.1 million times a month in the UK, according to Google’s Keyword Planner.
Google showed its map of local venues on 20 of our 28 Birmingham checks, each time above the first website. Hotel searches got Google’s hotel listings instead, with their own map of nightly prices.
Google showed an AI Overview for 4 of our 14 searches, and all 4 of the answers named specific venues.
No medium should be used to advertise alcoholic drinks if more than 25% of its audience is under 18, the CAP Code says.
Fake reviews, and reviews that hide a reward such as a free stay, have been a banned practice since April 2025, GOV.UK’s guidance says.
Businesses that have worked with Get-Found
What hospitality marketing is.
Hospitality marketing is how a restaurant, pub, bar or hotel gets found, chosen and booked by guests, ideally directly rather than through a booking platform.
For a venue that means Google Maps, reviews, AI answers, a booking route that works on a phone, and paid social and email for the quiet nights, inside the rules on drinks advertising, reviews and pricing. Here’s an example: a gastropub keeps its Google Business Profile current with its menu, prices and a booking link, asks every table for a review, defends searches for its own name, and points its Instagram budget at Tuesday and Wednesday evenings.
Follow a guest from search to booking
Guests search for the occasion
In the UK, “restaurants near me” is searched about 11.1 million times a month, “pubs near me” about 3.35 million and “sunday roast near me” about 90,500, according to Google’s Keyword Planner.
What we do: A complete Google Business Profile for every venue, pages for the occasions people book, and ads on the searches that fill your quiet slots.
A map usually comes before the websites
In our 14 Birmingham searches on 14 October 2026, Google showed its map of local venues on 20 of the 28 checks, each time before the first website, with ratings and a line from a review or the menu. On a phone, restaurants, pubs and bars also showed a price range. Hotel searches got Google’s hotel listings instead, with their own map of nightly prices.
What we do: Each venue’s profile kept complete and current: menu, prices, opening hours, photos, a booking link and a review request after every visit.
Some also get an AI answer
Google showed an AI Overview for 4 of the 14 searches, each on one device, and all 4 of the answers named specific venues. For “conference venues birmingham” on a phone, once expanded, it listed venues with their ratings, locations and what each offers.
What we do: Clear facts on your own pages and the same venue details everywhere online, so AI answers can find you and describe you correctly.
Then they book, direct or not
For “spa hotel west midlands” on a phone, the page opened with 25 sponsored hotel listings with prices: 24 through booking and price-comparison sites such as Booking.com and Skyscanner, and one, The Belfry, direct from the hotel. A booking that comes through a platform carries its commission.
What we do: A booking flow tested end to end on a real phone, your own name defended in search, and reporting on direct bookings against what you pay the platforms.
What guests see when they search.
On 14 October 2026 we checked 14 searches for restaurants, pubs, bars, hotels and venues in Birmingham, on a phone and on a computer. Google showed a map of local venues on 20 of the 28 checks.
Pick a search to see the phone result
- Searches a month in the UK
- 11,100,000
- First website on a phone
- 1.2 screens down
- Above it, in order
- Directory links · Map of local venues
- AI Overview
- Phone: no. Computer: no.
- Text ads
- Phone: none. Computer: none.
- checks showed Google’s map of local venues
- 20 of 28
- 14 searches, on a phone and a computer
- down a phone to the first website result, the median across our searches
- 1.2 screens
- between 0.7 and 1.6 screens
- searches showed an AI Overview
- 4 of 14
- on a phone, a computer or both
- AI answers named specific venues
- 4 of 4
- of the answers we could read
All 14 searches in a table
| Search | Searches a month | Map (phone, computer) | AI Overview (phone, computer) | Ads (phone, computer) | First website on a phone |
|---|---|---|---|---|---|
| hotels in birmingham | 9,900 | No, no | No, yes | 0, 0 | 1.1 screens |
| restaurants near me | 11,100,000 | Yes, yes | No, no | 0, 0 | 1.2 screens |
| restaurants birmingham | 60,500 | Yes, yes | No, no | 0, 2 | 1.2 screens |
| wedding venues birmingham | 2,900 | Yes, yes | No, no | 0, 3 | 1.2 screens |
| afternoon tea birmingham | 5,400 | Yes, yes | No, yes | 0, 0 | 1.2 screens |
| pubs near me | 3,350,000 | Yes, yes | No, no | 0, 0 | 1.1 screens |
| bars birmingham | 5,400 | Yes, yes | No, no | 0, 0 | 1.2 screens |
| spa hotel west midlands | 480 | No, no | No, no | 0, 0 | 1.6 screens |
| christmas party venues birmingham | 110 | No, yes | Yes, no | 0, 6 | 1.1 screens |
| bottomless brunch birmingham | 22,200 | Yes, yes | No, no | 0, 0 | 1.2 screens |
| boutique hotel birmingham | 390 | No, no | No, no | 0, 0 | 1.1 screens |
| conference venues birmingham | 880 | No, yes | Yes, no | 0, 0 | 0.7 screens |
| sunday roast near me | 90,500 | Yes, yes | No, no | 0, 0 | 1.2 screens |
| cocktail bar birmingham | 2,900 | Yes, yes | No, no | 0, 0 | 1.2 screens |
Google UK in Birmingham, one check per search on a phone (Android) and on a computer (Windows), between 11.32am and 11.39am UK time on 14 October 2026, through DataForSEO. “First website” is measured on the phone screenshot shown above, in screens of 844px. An AI Overview counts as naming venues when its answer listed specific ones by name; each was read by hand. Text ads only are counted. On a computer, 3 of the 14 searches showed text ads, each alongside a sponsored listing in the map, and a fourth, “bottomless brunch birmingham”, had a sponsored map listing and no text ads. Sponsored hotel listings, also not counted, opened the results for “spa hotel west midlands” on a phone and a computer, and for “boutique hotel birmingham” on a computer. Phone ads were checked against every screenshot; computer ads are as DataForSEO recorded them. Volumes are Google Ads Keyword Planner monthly averages for the UK, fetched 14 October 2026.
Everything a venue needs to be found.
Six services, each shown on a real capture from our study day: five Google results and the CAP Code itself. Open any card for the detail.
Google Maps
Google Maps and local SEO
SEO
Venue pages and SEO
Google Ads
Google Ads
Paid social
Instagram, Facebook and TikTok
Websites
Websites and booking
AI answers
AI search: AEO and GEO
Client reviews
A family restaurant, in its own words.
Vanakkam is a family restaurant in East Grinstead. We worked on its website and SEO. Here’s what it wrote about us.
“The quality of this project is so high.”
Dinoshan M, Managing Director, Vanakkam East-Grinstead, on Clutch, July 2026.Read the review ›
“It’s rare to find a team that actually lives up to the hype, but Alex, Simran, and the entire crew at Get Found are in a league of their own.”
Vanakkam East-Grinstead, on Trustpilot, April 2026.Read the review ›
Quoted word for word, some shortened to whole sentences, with the date each review was posted.
The rules
What venues can and can’t advertise.
We read eight pages that ranked in Google’s top three for “hospitality marketing agency” and “hospitality marketing” on 14 October 2026, including the five that ranked there most often. None of them mentions the ASA, the rules on drinks advertising or the ban on fake reviews. Pick something a venue might want to do and read the rule that applies.
- Only to adults
“Marketing communications must not be directed at people under 18 through the selection of media or the context in which they appear. No medium should be used to advertise alcoholic drinks if more than 25% of its audience is under 18 years of age.”
What we do: Meta’s own policy says alcohol ads may not be targeted to people under 18, so set every drinks campaign to 18 and over.
Run drinks promotions on Instagram or Facebook
“Marketing communications must not be directed at people under 18 through the selection of media or the context in which they appear. No medium should be used to advertise alcoholic drinks if more than 25% of its audience is under 18 years of age.”
What we do: Meta’s own policy says alcohol ads may not be targeted to people under 18, so set every drinks campaign to 18 and over.
Show young-looking people drinking
“People shown drinking or playing a significant role must neither be nor seem to be under 25.”
What we do: People under 25 can appear, for example at a family celebration, but must obviously not be drinking.
Sell a bottomless brunch
Among the irresponsible promotions the mandatory licensing conditions ban is the “provision of unlimited or unspecified quantities of alcohol free or for a fixed or discounted fee to the public or to a group defined by a particular characteristic in a manner which carries a significant risk of undermining a licensing objective”.
Licensing Act 2003 (Mandatory Licensing Conditions) Order 2010, schedule, paragraph 1 ›
What we do: The order applies in England and Wales. In Scotland, “the supply of unlimited amounts of alcohol for a fixed charge” is an irresponsible drinks promotion and isn’t allowed (Licensing (Scotland) Act 2005, schedule 3, paragraph 8). Promote the food, the time slot and the occasion, never how much people can drink: the CAP Code says ads should not encourage excessive drinking.
Say a drink is good for you
“Marketing communications may give factual information about product contents, including comparisons, but must not make any health, fitness or weight-control claims.”
What we do: The only nutrition claims allowed are “low-alcohol”, “reduced alcohol” and “reduced energy”, and claims likely to mean the same.
Post reviews from staff, or reward guests for reviews without saying so
Since April 2025, fake reviews and concealed incentivised reviews have been a banned practice. GOV.UK’s guidance gives the example of a review written in exchange for money or a benefit, like a free stay at a hotel, without making that clear.
GOV.UK, Reviews and social media endorsements: what businesses and content creators must know ›
What we do: The law bans hiding a reward, and Google’s own Maps policy goes further: no payment, discounts or free goods or services in exchange for any review. Ask real guests after every visit, and offer nothing in return.
Show a price without the compulsory charges
“Practices such as failing to include mandatory charges upfront, introducing unavoidable fees at checkout, and presenting misleading headline prices that exclude compulsory costs have been unlawful for years under the Consumer Protection from Unfair Trading Regulations 2008.”
CMA, consumer protection drive on online pricing practices, 18 November 2025 ›
What we do: Those regulations were replaced in April 2025 by the Digital Markets, Competition and Consumers Act 2024, and the same CMA release says drip pricing is “banned under the new regime”. Booking fees, resort fees and any other compulsory charge go into the headline price on your site and in your ads.
Quote menu or room prices without VAT
“Quoted prices must include non-optional taxes, duties, fees and charges that apply to all or most buyers.”
What we do: The same rule allows VAT-exclusive prices only where everyone the price is clearly aimed at pays no VAT or can recover it, with the VAT stated prominently. That rules out prices for the public; business-only prices, such as conference packages, can qualify.
Rules read on asa.org.uk, legislation.gov.uk, gov.uk, transparency.meta.com and support.google.com on 14 October 2026. A summary to plan marketing around, not legal advice.
How often guests search, by occasion.
Monthly UK search estimates from Google’s Keyword Planner for the 14 searches in our study. Pick a group, then see what Google showed for any search.
- restaurants near me11,100,000
- restaurants birmingham60,500
- sunday roast near me90,500
- bottomless brunch birmingham22,200
- afternoon tea birmingham5,400
11,278,600 searches a month across these five searches.
- pubs near me3,350,000
- bars birmingham5,400
- cocktail bar birmingham2,900
3,358,300 searches a month across these three searches.
- hotels in birmingham9,900
- boutique hotel birmingham390
- spa hotel west midlands480
10,770 searches a month across these three searches.
- wedding venues birmingham2,900
- conference venues birmingham880
- christmas party venues birmingham110
3,890 searches a month across these three searches.
Google Ads Keyword Planner’s “average monthly searches” for the UK, September 2025 to August 2026, fetched 14 October 2026. All figures are UK-wide totals: the three “near me” searches name no place, so one venue’s local share is far smaller.
Your first twelve weeks.
Five stages, some running side by side. The commission audit comes first, because it sets the size of the prize and tells us whether this is worth doing at all. Move through the weeks to see what we’re doing in each.
Week 1
Commission and visibility audit
We work out what you are paying away annually, and where you sit in the Map Pack for the searches that actually convert.
Weeks 2 to 4
Fix the profile and defend the brand
Google Business Profile rebuilt properly across every location, booking links in place, and branded search defended so you stop paying commission on people who already chose you.
Weeks 4 to 8
Open the direct channel
Booking flow tested end to end on a real phone, the pages people search before booking written and published, and review capture switched on so ranking signals start compounding.
Weeks 8 to 12
Fill the troughs
Paid social and email pointed at your quiet periods specifically, pacing budget against your own demand curve rather than spreading it evenly across the month.
Monthly, ongoing
Report against commission
Every report answers one question: how much of that annual commission figure did we take back this month. Anything else is secondary.
The people on your account.
The people who’d work on your venue. Choose a person to see what they look after.
Alex Davis
Managing Director
“We only succeed when you do. That is not a tagline, it is how we are structured.”
On your account
- Leads the agency’s strategic direction
- Owns every senior client relationship
Founded Get-Found on one rule: every pound of marketing spend must trace back to revenue.
Simran Rana
Head of Client Delivery
“SEO is a long game, but when it compounds, nothing else comes close for sustained ROI.”
On your account
- Runs the SEO work from end to end
- Audits, content and reporting
Manages the agency’s SEO delivery from end to end, from technical audits and keyword architecture to content and reporting.
Thomas Oben
Senior Account Manager
“Every pound of your ad budget should be earning its place. If it is not, we find out why and fix it.”
On your account
- Google Ads, Meta and LinkedIn campaigns
- The first person you call, and the last to sign off before anything goes live
Manages paid media across Google, Meta and LinkedIn, and is Google and Meta certified.
Hamza Amir
Technical AI Manager
“If you cannot measure it, you cannot improve it, and once it is measured cleanly, AI can improve it around the clock.”
On your account
- GA4 and Tag Manager
- Server-side events and attribution
Leads the technical and AI side of delivery: GA4, GTM, server-side events and attribution.
Andre Davis
Graphic Designer & Web Developer
“Good design is invisible. It guides people exactly where they need to go without them noticing.”
On your account
- Landing pages and websites
- Brand identities and design assets
Builds landing pages, brand identities and digital assets, from first concept to live deployment.
Pricing
Clear prices, published.
Prices exclude VAT at 20% (£1,800 and £3,000 a month with VAT), on 90-day rolling terms after the initial three months. Ad spend is separate from the fee.
Not sure which plan? Answer three questions
Venues
Bookings through platforms
Paid social and email
- Google Business Profile rebuild and management
- Map Pack optimisation for your core searches
- Review capture and response system
- Branded search defence against platforms
- Monthly booking and enquiry reporting
- Everything in Local Foundations
- Booking funnel testing and no-show reduction
- Paid social built around your quiet periods
- Email capture and midweek retention campaigns
- AI search visibility for ChatGPT and AI Overviews
- Commission-saved reporting against a real baseline
- Per-location profiles, pages and review pipelines
- Group-level reporting with site-by-site breakdown
- Central brand defence across the whole estate
- Quarterly strategy session with the group team
Hospitality marketing questions, answered.
11 of 11 questions
Updated 14 October 2026.
Guides from our team.
6 August 2026, 10 min readMarketing for Restaurants: Fill More Tables (UK 2026 Guide)- 6 August 2026, 10 min readMarketing for Restaurants: Fill More Tables (UK 2026 Guide)
6 August 2026, 10 min readDigital Marketing for Hotels: A UK Guide (2026)
2 July 2026, 9 min readGoogle Business Profile: Complete Optimisation Guide for UK Businesses 2026
5 August 2026, 9 min readHow to Get More Google Reviews (and Why They Matter for Ranking)
11 August 2026, 9 min readInstagram Ads: A Practical UK Guide (2026)
12 August 2026, 9 min readTikTok Ads for Business: A UK Guide (2026)
Talk to us about your venue.
Tell us about your venue and we’ll arrange a free call about your bookings, your quiet periods and what you pay the platforms.
We reply to arrange a time
By phone or video, at a time that suits you.
A free call about your venue
Your bookings, your quiet periods and where guests come from now.
A proposal if it’s a fit
The work we’d do first and what it costs.
- Call 0121 752 9211
- hello@get-found.co.uk
- Steamhouse, Cardigan Street, Birmingham B4 7BD