Tailor Website Content to Your
Target User’s Culture
You’ll also need to ensure you’re providing information with this is suited to your target audiences. Ensuring that you have the local language as well as the currency and time zone, will help users know they’re on the right site. These, together with contact information such as addresses and phone numbers send signals to users and search engines that this website is targeting a specific country/language.
You should also think about the design aspects of your website and its content. Different regions look at things like colour, layout and style in very different ways. You’ll want to ensure that you are keeping with modern trends within that region. By making it clear that your page is for them, your increasing the chances of your traffic becoming users who have a positive experience on your website. This will aid in them becoming potential customers